THE CHALLENGE The portion coffee landscape has changed drastically over the past years with the arrival of numerous compatible capsules in the market, often cheaper and of varying quality. Although Nespresso’s coffee quality and sustainability credentials are superior, this difference is not always perceived by the consumer. Nespresso’s challenge was to educate consumers about its …
British Airways, a.k.a BA, the largest airline in the UK, offers exclusive advantages to its BA Card Members
The Amex Platinum Card offers loads of very attractive benefits to its members, however, sign-ups are in decline as potential members don't really understand all the benefits the card has to offer.
For Nespresso, Premium coffee brand, it's crucial that its communication material is always premium, on brand, relevant to users whilst adapted to each platforms.